Afghan bank notes are in the worst state in which one might have ever seen money notes as they are folded too often, have writings on them, torn and dirty. Thus some advocate for cashless free pay because paper money and coins are potential vectors of transmissible disease.
A USAID Promote Women’s Leadership Development Jawana project group initiated a project raising awareness on how the Afghan bank notes should be handled. The group of 13 Jawana participants conceptualized and implemented an awareness campaign also due to a growing number of health issues.
Strategically, smart planned their approach was to raise the importance of bank notes as an element of National Identity, hoping this will add up to a more consciousness use. The participants held their campaign in 4 different districts of Kabul, where they approached shopkeepers and pedestrians both male and female and of all ages.
Well organized and creatively planned the campaign gained the attention of their target groups. The team developed creative brochures, posters and banners in local languages, explaining the importance of a proper handling of the Afghan bank notes. The participants also pointed out health issues which can be caused if the bank notes are not kept clean but are passed on from one person to another. The outcome of this campaign was not only highly praised by high officials but also but the central bank of Afghanistan - De Afghanistan Bank. Media covered the campaign and the inhabitants of the districts, where the girls campaigned, have been so impressed by the girl’s approach to directly talk to the people and do this amount of efforts, that they voluntarily and proudly hung the posters and banners in their offices and windows of their shops.