Parwana presenting of her project plan to team members, Kabul- Af-ghanistan.

USAID Promote Women’s Lead-ership Development’s “Royesh” participant was awarded the 2nd place in the Business Competi-tion held by the US Embassy

“I had a rough idea of becoming an entrepreneur, but I did not know how or where to start.”

“In every culture, there is always rivalry among sellers trying to increase their profits and sales volume. In fact, competition and rivalry is found in all aspects of our lives. To be better versions of ourselves we must compete daily even with ourselves,” said Parwana Ahmady. She is a 19-year-old “Royesh” graduate who was awarded second place for her project in a business compe-tition held by the US Embassy in Kabul.

Last year, Parwana Ahmady participated in Royesh classes im-plemented under the Women’s Leadership Development Pro-ject, where she designed and planned a project called “سرای سازی”, which means “Making a Market”. “I had a rough idea of becoming an entrepreneur, but I did not know how or where to start. The Royesh Program provided me the skills I needed as an entrepreneur. It helped me design my first Project that is cur-rent is business. The Royesh Program made me realize how to be a better version of myself and what skills I need to be an en-trepreneur. It made me a confident person who can step into a competitive market and taught me how a business functions in a country like Afghanistan.”

Parwana designed a dynamic idea of providing space manage-ment to small roadside businesses & vendors in the Dasht-e-Barchi area of Kabul City while she was participating in the Royesh program. She explained, “I started my business with very limited resources and received financial support from my family. I rented a place where I built small huts for small-scale vendors that sell fresh vegetables, dry fruits, fresh fruits and other goods on roadsides.” Parwana is currently providing small vendors a market space that includes space, utilities, and hygienic facilities. Her business not only adds dignity and strengthens the global movement of street and market vendors, but also provides Parwana with a sustainable income.

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Afghan Businesswoman Finds a Market for Space.